Nomad & Culturally-rich. Marketer brewing in the family of technologists – combining creativity, storytelling & data. Heart says India, Mind says New York.
Nomad & Culturally-rich. Marketer brewing in the family of technologists – combining creativity, storytelling & data. Heart says India, Mind says New York.
“Wherever you go, becomes a part of you”
-Anita Desai
Growing up, I always travelled to places and met new people as my father had a transferable job. We moved to a new installation after every three to four years. Shifting base came with a lot of responsibilities - adjusting to new climatic conditions, making new social groups etc. Essentially, it exposed me to different cultures and people from varying backgrounds. It helped me accept people with different worldviews. This triggered the curiosity to know diverse stories and narrate experiences.
Having grown up among-st various sources of media: newspapers, books, computers and the television, these served to grant me not only a love for knowledge, but exposed me to the world of effective storytelling. I realized through the many years that though utility and design were integral to the creation of products, it was marketing that sold them and helped fund future development. This saw me delve into the world of brand management further. I realized that just like people, brands have stories too. I found myself desirous of telling these stories. This desire led me to the pursuit of an educational background in Advertising and Marketing: Backbone of storytelling, creativity and data for every brand.
I have always loved travelling and learning. This reminds me of a dialogue from a very famous Bollywood movie:
”I want to fly, I want to run, I even want to fall, but I never want to stop”
Having grown up in different parts of India, I helped my introvert-self to open up, make friends in different pockets of the country and become culturally-rich. There began my journey my globe-trotting. This journey opened avenues for me to develop my personality, enhance my skills, network and make a giant hub.
I am a firm believer in the power of aesthetics, art and design. I believe life has no meaning without it. Painting, Digital Illustrations, Sketches are my resort – doesn’t this website prove that? Having completed a quarter of my life on this planet, I aim to keep adding more meaning to my life by constantly learning, engaging and travelling.